1969 Censorship

Matthew Snyder November 8, 2001 History of Media Arts II          American Television censoring in 1969          1969 was a tumultuous year in the coupled States. Astronauts landed on the moon for the first time, violent street demonstrations were being held relating to the civil rights movement, and 97% of U.S. households had Television sets. For the first time, Americans were seeing brutal images of the world on their TV sets, including the Vietnam War. Censorship was bonny heavily involved in commercials, entertainment shows and politics.

In 1969, many rules were being challenged. One of which was commercials. The National Assossiation of Broadcasters Television Code provides guidelenes for advertise on television. It states that, Advertising messages should be presented in an honest, responsible and swell manner. When deciding whether or not to broadcast a commercial, the stead should consider the charastistic of the medium, its home and family audience, and the form and content of the particular presentation. If on that point is good reason to believe it would be objectoinable to a certain and responsible segment of the community, the commercial will not be put on the air. Although the advertising of feminine hygiene products was tabu at the time, Alberto-Culver Co.



had a feminine deodorant spray that they mat the media was ready to see advertised (in a careful and neat manner). They argued this before the Review Board, and eventually, the ban was lifted. The ban was then revise to say that such products could be advertised in a restrained and obviously inoffensive manner. Specifically, the commercial must chase the following rules before it can get by the legislation authority: There whitethorn be no filename extension to sex, direct or implied. No men may bug out in the commercial except in a conclave of people, and no particular man in that group may be pointed out...

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