Channel and Pricing Strategies
University of Phoenix
November 8, 2010
The success and murder of any new product for a given libertine is subject to the channel and set strategies practiced by the company. A process that considers how consumers in a given tar abridge food market interpret and evaluate price is used to establish the initial price offering of a new product. Consideration is as well given to the economic landscape of the target market by means of an environmental scan. For Kudler exquisite Foods to be successful in its international expansion, they will have to select proper pricing and channel strategies that ar consistent with the target markets economic landscape. The strategies elect must also be aligned with Kudlers corporate objectives and public presentation goals.
International Market Justification
Kudler Fine Foods has chosen to further expand their retail grocery operations internationally. Through market research and environmental scanning, Kudler has identified Canada as a viable market to expand into. If customers outside a firms domestic market are willing and able to leverage its products or services, then selling into these markets will incr moderation the firms revenues, (Barney, 2007, p. 487).
beyond gaining new customers, accessing low-cost production and supply, gaining new core competencies, ease of entry into the market, and the stability of the local and national economy are key factors that influence Kudler selecting Canada as its market for expansion.
Specific data garnered from research further supports the decision to expand internationally into Canada. From a population perspective Canada contains approximately 35 one thousand thousand people in the second largest global nation, geographically. This brings challenge to supply, logistics, and scattering but also provides a rich resource ft for the countrys economy to prosper. According to BMO (2010), the Canadian market shows strong outgrowth trend in GNP of 3.0% and 2.4% in 2010 and...
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