External and Internal Factors Abstract The objective of this case orbit is to outline and provide a brief overview of Amazon.coms (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and character of consumer data will impact future business. In addition, we fill analyzed Amazons strengths, weaknesses, opportunities and threats in a wonk analysis. Based on this analysis, and research, we have recommend a assembly line of action as to how Amazon should respond to their weaknesses and threats and how best to leverage strengths to take advantage of available opportunities.

Amazons mission and Strategic Direction Amazon.com, Inc. is an internet retailer headquartered in Seattle, cap founded by CEO Jeff Bezos. Their mission and strategy is quite plain to offer countrys Biggest Selection and to be Earths most customer-centric company, where customers can find and discover anything they...If you wishing to get a full essay, order it on our website:
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