SWA's is now experiencing competition from other low-cost carriers. Describe 2 specific action steps that SWA should take to preserve its competitive advantage.

In guiding Southwest to preserve its competitive advantage they should assert a policy of constant vigilance on both fronts, externally and internally. I would caution Herb Kelleher against do all rash decision such as increasing routes to forthwith compete with United simply to drain r thus farue. Kelleher himself quoted Churchill saying, Success is never final ... it must be earned oer and over again. Kelleher must maintain the spirit of fighting the underdogs fight without making risky moves based on emotion rather than strategy. This means, continue to operate a small(a) cost airline which offers low simple fares with frequent flights. Somemultiplication a policy of non-action shadow be just as legal, if not more effective as implementing change. Uniteds Shuttle may appear promising, but the rifts that populate between levels of employees for realise ensure trouble in times ahead. Watching the competition make radical changes that their internal acculturation is ill-prepared to handle, will inherently aid in adding value to Southwest, thereby creating a sustainable competitive advantage.

Internally, Colleen Barrett should implement a overbold series of team meetings in locations most directly wedged by the arrival of the new competition.



She has shown a gift in her ability to rally the troops in regards to the culture delegation and has the ability to inspire double loop learning and stay the workers of SW internally motivated to help the success of the company. She has even encouraged others to break the rules if necessary and think outside the disaster if the situation is warranted. The shared values at SW Airlines will be the driving force to usher the Airline into other decade of dominance over its competitors.

New York Times, September 16 1994.

facial expression demand: Southwest Airlines: Using Human Resources for Competitive Advantage (A), Case Study: A Note on the 7-S model., Case...

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