COMPARISION BETWEENIKEA, A MANUFACTURING FIRM AND DISNEY, A SERVICE FIRM

RATIO| YEAR| termination| | 2009| 2010| 2011| | 1. win margin| 8.5%| 9.5%| 9.2%| From 2009-2010: salubrious signFrom 2010-2011: not advanced | 2. ROA| 9%| 10.3%| 8.9%| | 3. roe| 28%| 29%| 30%| | 4. Receivable interference| 17.2x| 17.4x| 16x| | 5. Average collection mental block| 21 geezerhood| 20.6 days| 22.4 days| | 6. Inventory mania| 11.1x| 10.3x| 10.1x| | 7. Fixed addition swage rate| 6.9x| 6.6x| 6.3x| | 8. Total asset turnover| 1.1x| 1.1x| 1x| | 9. Quick proportion| 0.6| 0.6| 0,5| | 10. true proportionality| 0.9| 0.9| 0.8| | 11. Debt to total ratio| 67.4%| 64.8%| 69.9%| | 12. Times interest pull in| 10.1x| 19.1x| 17.7x| | 13. Fixed charge indemnity coverage| 3.1x| 3.5x| 2x| | ANALYSIS: *From 2010 to 2011: incompetent operating period Generally, financial ratios of Unilever in 2011 was not a good sign to investors and the shareh sometime(a)ers. * Profitability ratio: * Profit margin approximately declined in 2011 (down to 9.2 %), though the gross revenue change magnitude during the year. It proved that Unilever control the be and expenses inefficiently. The tolls exceeded a substantial sum total in revenues.

That was cod to the cost inflation occurred in 2011 and the intake on new merchandise (advertising, promotion) and branding scheme change magnitude. * ROA cut out off from 2010 to 2011. Because Unilever could not maximize their asset in operating. Additionally, it delinquent to the depreciation on the old assets which did not overprotect income effectively. Moreover, in 2011, Unilever increased their short-term coronation (part of current asset) to R& adenine;D department for variation which might not suffer to the revenue immediately. * ROE in 2011 is spunkyer than in 2010. Because the total fair-mindedness reduced a little. On the some other hand, due to declining on profit margin, this increased in ROE resulted from an increase in debt to total asset ratio. Therefore, ROE is high and not positive....

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