Consumer behaviour case- Bayer ibuprofen

Case: aspirin isobutylphenyl propionic sulfurous Consumer behaviour # 1 what is acetylsalicylic acid aspirins accredited intersection point snoop? acetylsalicylic acid aspirin current product emplacement is over-the-counter(prenominal) anal pressic pills. According to the text, in challenger in the disobligekillers market, aspirin aspirin reign the aspirin market for m any(prenominal)(prenominal) years. In youthful year, acetaminophen and isobutylphenyl propionic acid-establish discommode relievers symme attack taken over oftentimes of the market. By 1995, Bayer had slight than 5% of the analgesics market. # 2 what argon the benefits and risks..........this? Benefits Since Bayer has corporate trusty paper, they swallow the potential for high levels of colly equity. Because disgrace equity is found on the product position of the nock, consumers who cull Bayers brand whitethorn assume that, spick-and-span isobutylphenyl propionic acid of Bayer will gravel the aforementioned(prenominal) favorable features as their animated products. For example I use the acetaminophen closely of time. eg, acetaminophen for headache, toothache, flu, sinus etc I tint Tylenol has effectualness to pain in the neck reliever than new(prenominal) pain killer. If Tylenol introduce in the buff product eg, Tylenol for especially back pain or for other any symptoms, I will try them. Risks Failure of new product erect hurt all the products with the same brand name. Consumer generalizes bad outcomes as well as good ones. If consumers feel new Bayer ibuprofen doesnt have metier than other brand they wont trust Bayers other existing product any more.

Another risk is, at that place be lots of competitors in ibuprofen market eg, Advil, ibuprofen which are popular and are attempting to mentioning their brand through numerous advertising strategy. Bayer whitethorn have to face difficulties in competing with them. Should Bayer do this? Yes they should do this because the Bayer has its own reputation & strong dictatorial scope in the aspirin market. Their new product ibuprofen- based analgesic fits with the original product Bayer aspirin eg; the new ibuprofen can... If you want to get a full essay, do it on our website: Orderessay

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