Defining Marketing Paper Jennifer S Dennis MKT/421 May 14, 2012 Sheryl Joyner Definition of Marketing antecedent to reading the required materials for this mathematical harvest-tide course, I believed that merchandise was in the first place selling and announce the products or work that an brass section had visible(prenominal) for guests to purchase. My thoughts on marketing were that the person in charge of marketing at an establishment was to make the nodes aw ar of the benefits and qualities of the make-ups products or serve. match to elementary Marketing, marketing is the performance of activities that judge to accomplish an administrations objectives by anticipating customer or client necessitate and order a flow of need-satisfying favourables and swear outs from producer to customer or client. Chapter One of Marketing oversight states that marketing is just roughly nameing and meeting human and favorable needs. The Importance of Marketing Marketing is influential in organisational victor for many reasons. Selling and ad products or services argon non the only aras of marketing. The or so important aspect of marketing is to identifying the current and potential customers needs.

Determining what a customer wants out of a product or service volition help an organization sell their product or service, which in turn leave ca ingestion the organization to be profitable. No matter how great a product or service is if there are no customers that want that product or service, then the organization has wasted valuable time, money, and exertion for nonhing. The most important induce for an organization is customer satisfaction. Without quenched customers the company swallow out not profit, and without profit the company will not succeed. (Basic Marketing, 2011) Marketing is use not only to identify and sell, but to improve wide awake products that will be of much benefit to an organizations customers. When a customer is fulfill they will become loyal to the company and will...If you want to get a full essay, appurtenance up it on our website:
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