Aircanada Analysis

Commerce 296 Section 102 October 3, 2011 Assignment 1: Situation perspicaciousness psychology (Marketing Environment) and SWOT Team 1 Zhamilya Ayaganova (20592119) Steven Lang (46934105) Alyssa Leung (41819103) Susanna Ma (47918107) Jie Miao (30852107) Xinyu (Angel) Xia (56321102)  procedure A Consumers Groupon is shortly the leading inviolable in the online theme purchasing industry, extending to much than 100 million subscribers globally who be connected with the Groupon website, emails and social media channels, such as Facebook and Twitter (U.S. Securities and Exchange, 2011). The firms target group of ideal and suitable guests is young, technologically intelligent, and educated individuals mingled with the ages 18 and 34 (Hoovers, 2011). Geographically, Groupons largest consumer markets be ascertain in the US, Canada and Europe respectively. Groupon acts as an intermediary between consumers and businesses, providing casual deals in local areas for a discoun ted price. Consumers bay windowpane substantially plan of attack these deals via the Groupon website or subscribed emails. Groupon is very user-friendly as it can be easily accessed on a computer or on a nomadic phone.

Customer the true for Groupon is high relative to an early(a)(prenominal) collective buying firms as they advance daily deals that are localized to threefold communities (Smiljanich, 2010), making it satisfactory for consumers to use the deal, thus increasing the likeliness of them purchasing it. However, loyalty to the firm is limited, as nodes purchase deals by and large based on the actual good or service. If other collective buying firms provide more appealin g offers, the customer can easily switch to ! the competitors at no cost. Similarly, the train of personalization for each customer is limited as Groupon offers daily deals to a broad market. The absence seizure of a tailored visualize limits the consumers satisfaction. Moreover, as the deals offered by Groupon exercise leisurely purposes, consumers can expend money on other recreational products or services,...If you urgency to get a lavish essay, order it on our website: OrderEssay.net

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