Marketing

Chapter One merchandise: Creating and Capturing client shelter right of first publication © 2009 Pearson Education, Inc. publishing as learner manse Chapter 1- cut 1 Creating and Capturing guest Value Topic Outline What Is merchandising? Understand the grocery and Customer need Designing a Customer-Driven Marketing strategy Preparing an Integrated Marketing Plan and computer programme Building Customer Relationships Capturing Value from Customers The Changing Marketing embellish copyright © 2010 Pearson Education, Inc. publishing as scholar sign of the zodiac Chapter 1- sailplaning 2 What Is Marketing? Marketing is a bear on by which companies create value for customers and build strong customer relationships to capture value from customers in return copyright © 2010 Pearson Education, Inc. Publishing as apprentice Hall Chapter 1- slide 3 What Is Marketing? The Marketing Process Copyright © 2010 Pearson Education, Inc. Publi shing as Prentice Hall Chapter 1- slide 4  correspondence the grocery line and Customer unavoidably Core Concepts Customer needs, demands, and demands Market offerings Value and satisfaction Exchanges and relationships Markets Copyright © 2010 Pearson Education, Inc.

Publishing as Prentice Hall Chapter 1- slide 5 Understanding the market place and Customer Needs Customer Needs, Wants, and Demands Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 6 Understanding the Marketplace and Customer Needs Market offerings are some combination of products, services, information, or experiences offered to a market to indulge a need or want Marketing shortsightedness i! s focusing only on active wants and losing sight of fundamental consumer needs Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 7 Understanding the Marketplace and Customer Needs Customer Value and Satisfaction Expectations Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1-...If you want to give out a full essay, order it on our website: OrderEssay.net

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