gender

The media reflects common stereotypes of social behaviour. These stereotypes are often contend by the associated group as they feel misrepresented or pained by the portrayal of them in the media. Perhaps the most contend area is that of gender. The debate tends to focus on the portrayal of wo manpower as subservient to hands, and the creation of most, some would argue all, media for the male compliments. This coffee advertisement from 1952 depicts a char fair sex receiving a brave from her husband. The text in the top right corner reads ... if he discovers youre still taking chances on getting flat, insensate coffee . . . woe be unto you! The advert portrays the stereotypical woman of the 1950s. A house wife, whose purpose and pleasure was to please her husband. During the 1950s, men were the important source of income for households, passing the majority of domestic and family responsibilities to women. This situation for women was glamorised by the media, to make it competitive and pleasurable to make men happy. men were stereotyped as the father of the home, hard working, easily prepare and strong, both mentally and physically. They were expected to be goodness providers for their wife and family, who in turn would provide him with the benefits of his hard work.

Womens opinions were precondition little consideration, as their role in night club was naught more than homebody or labourer. They were not appreciate in the workplace, as women who did work had low paid manual or administrative jobs. The advert begs several questions. Who does it intend to backside? give that women under the notion of housewife would be pur chase the coffee, is it make fear in women?! Or is the advert intend to be a risqué comedy for women (who might view it as super unlikely)? Does the advert assume that women enjoy being reign? Or is the advert intended for men, to encourage women to buy this grade whilst shop? What is clear is that the advert portrays the woman to be a retainer to the...If you want to get a full essay, show it on our website: OrderEssay.net

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