close commonly, the desired result is to tease consumer behavior with respect to a commercial offering, although political and ideological advertising is as nearly common. The purpose of advertising may also be to ensure employees or shareholders that a company is workable or successful. Types of mass media * Radio * TV * Newspapers and large circulation magazines * Billboa rds * People * Internet Advanta! ges of mass media * Reaches many people quickly * Low cost per someone reached Can be used to: * Tell people somewhat new ideas and services * Agenda-setting and advocacy * Create a thriving climate of opinion Disadvantages of mass media * Difficult to make detail to local community * Fixed message * Can be easily misunderstood * approach shot often vexed * Lacks feedback F to F MM is less appropriate...If you want to train a full essay, order it on our website: OrderEssay.net
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